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Into clothes? Pick outfits for a New Jersey man at dresskevin.com

Date published: 4/6/2006

By BRITTANY ROUSH

YOUTH CORRESPONDENT

Kevin McCormick, a 22-year-old New Jersey native, was lacking in the fashion department.

He was the classic male: He cared nothing about what he wore and would buy only one or two articles of clothing every couple of months; he was still wearing clothes from when he was 14.

But, as he found himself entering the business world, he came to the realization that dressing well was important for success.

"I graduated from college, and I have a job now, and I need to dress well for work," McCormick said. "I've starting dating now; I have more time for that stuff. I mean, a lot of my friends have the same situation. So, I decided to do something a little differently from them."

His approach was different, indeed.

McCormick created dresskevin.com, a Web site dedicated entirely to people picking out his outfits for each day.

"I needed to redo my whole wardrobe, basically. I just listed everything that I owned [to] find out what I had, what I should keep, what matches, because honestly I can't match things for the life of me. Every day, I chose between one and two outfits voted on throughout the day," he said.

"For example, if I go to work during the morning, that's one outfit, and another outfit at night. Sometimes, I have them vote on what I should wear out on a date or out to dinner. I'm at about 220 different combinations."

McCormick has designed dresskevin.com so that you can vote on the shirt, pants, socks, shoes and accessories separately.

In the shirt category alone, there are 85 items to pick from, ranging from an "I (Heart) NJ" shirt to button-down Express shirts, and he adds new items weekly.

He receives between 5,000 and 10,000 votes every day, and after press coverage that number jumps to about 40,000.

"I take whatever the majority outfit is," he said. "They pick everything: They pick the shoes, the socks, the tops, the bottoms, any accessories, the shoes, the belt--that kind of stuff."

A major motivation for the site was McCormick's entrance into the business world. He works at a small computer company in Hoboken, N.J., where he and the secretary are the only men in the office.

"How ironic is that?" he asked.

Date published: 4/6/2006