Featured Advertisers
Snow Closings
Tue, Feb. 09  -   -  Mobile  -  RSS
YOUR TOWN:  Caroline | Culpeper | King George | Fredericksburg | Orange | Spotsylvania | Stafford | Westmoreland
  

Make a post about this story on FredTalk. Get a printer-friendly version of this page. E-mail this story to a friend.

This is a 1918 suit advertisement by Leyendecker. It steers customers toward The House of Kuppenheimer, which was acquired by The Men's Wearhouse.
THE HAGGIN MUSEUM

View More Images from this story

Visit the Photo Place

Get to know the 'king of illustrators' GALLERY TALK

On visit to Belmont, art expert to give perspective to America's golden age of illustration and one of its foremost talents

Date published: 1/18/2008

By CLINT SCHEMMER

Joseph Christian Leyendecker created American icons, yet his own celebrity proved ephemeral.

There are half a dozen good reasons to see the exhibit "J.C. Leyendecker: America's 'Other' Illustrator" now at Belmont, but among them is this: It teaches a poignant lesson on the fleeting nature of fame and good fortune--to say nothing of popular taste.

Leyendecker, the subject of this traveling show, rose from an immigrant, middle-class background to become the nation's "king of illustrators," only to see his style eclipsed as World War II changed everything.

It's staggering to experience the power and beauty of this man's full-size original works and contrast that with how unknown he is to most people today.

In his prime--which lasted for more than 40 years--Leyendecker's work was everywhere. Gracing more than 500 covers of the best-selling magazines and countless ads and posters, it was familiar to everyone and admired by millions.

Leyendecker was a trend-setter and taste-maker with few equals. In the early 20th century, his elegant style--unique, but with elements of Art Nouveau and Art Deco--was fresh and different.

Think of him as the Calvin Klein/Annie Leibovitz/Steve Jobs of his time.

"I think it's very hard for us--as contemporary people with access to the Internet and every possible form of media--to imagine the reach of an artist who is creating work for a public that get all of their information and entertainment from print," said Stephanie Plunkett, chief curator of the Norman Rockwell Museum in Stockbridge, Mass.

"Magazines had an extraordinary reach, as did newspapers. The Saturday Evening Post, for which Leyendecker did 322 covers, was read in one out of every nine American households during its heyday."

This Sunday, Plunkett will visit Belmont to give a gallery talk and help visitors better appreciate Leyendecker's legacy and understand the artistic era in which he and other great illustrators--Charles Dana Gibson, Frederic Remington, John Held Jr. and Winslow Homer--worked and lived.

icon inspires an icon

There could hardly be a more appropriate speaker, for Leyendecker helped give us Rockwell.


1  2  3  Next Page  

WHAT: "J.C. Leyendecker and the Legendary Illustrators of America's Golden Age," by Stephanie Plunkett, chief curator of the Norman Rockwell Museum. 2 p.m. Sunday.

WHERE: Gari Melchers Home and Studio, 224 Washington St., Falmouth. garimelchers.org. 540/654-1015. (Gallery talk included with admission. $10 per adult; $5 for ages 6-18; free to UMW staff and students, Friends of Belmont members and their guests) The featured exhibit, "J.C. Leyendecker: America's 'Other' Illustrator"--which is on an 11-city U.S. tour--will be in town through Feb. 3. ONLINE: Photo gallery of Leyendecker's works: hagginmuseum.org/ exhibitions/leyendecker


Follow us on
twitter
fredericksburg.com Facebook page


Date published: 1/18/2008


What do you think?
Enter your FredTalk username and password to post a comment on this story. If you are registered on FredTalk or another part of this site, use that login here. Otherwise, you can just REGISTER here... .

Posting guidelines

1. Be respectful. No personal attacks.
2. Please avoid offensive, vulgar, abusive, hateful or defamatory language.
3. Agree to read & follow THE RULES.
4. Use the "report to admins" link for posts which violate the rules.

Username:
Password:

Post title:


Please keep it brief: (512-character limit)
Please make sure CAPS LOCK is off. Posts in ALL CAPS will be deleted.)


By checking this box, you agree to the terms of the FredTalk User agreement.