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Promoting region requires passport International investment

International trips market Virginia and the Fredericksburg region

BY BILL FREEHLING

Date published: 1/20/2008

BY BILL FREEHLING

Regional economic development sometimes starts with chicken-feet feasts in China and high-speed trips down the German autobahn.

Those are two of the many international experiences Gene Bailey has had since April 2000, when he became president of the Fredericksburg Regional Alliance.

Bailey has been on about 20 international marketing trips since he took over leadership of the FRA. The three-person organization strives to attract economic development in Fredericksburg as well as Spotsylvania, Stafford, King George and Caroline counties.

Bailey said it's important for the Fredericksburg area to attract foreign investment.

"As the region goes forward, we need to have more of an international presence in a global economy," he said.

In his role with the FRA, Bailey has traveled through Europe, the Middle East, Mexico, Canada and the Asian Pacific Rim. He has taken multiple trips to Germany, Hong Kong and China.

While Bailey has plenty of entertaining stories from these trips, the goal is more than fun and games. He's trying to educate international businesses about what the Fredericksburg region has to offer, in hopes that they'll someday bring jobs.

"I'm not a globetrotter," Bailey said. "I don't go unless I have a mission."

The trips include long days filled with dinners, meetings and receptions with government and business leaders. He attends trade shows and sets up a booth describing the region's attributes.

Many of Bailey's trips have been in conjunction with the Virginia Economic Development Partner-ship. Spokeswoman Christie Miller said Gov. Tim Kaine has made global investment in Virginia a priority, and she applauded Bailey's efforts.

"You're dealing with a global market now," Miller said. "We feel that we have many resources that global investors are seeking."

Miller pointed to recent major investments by Rolls-Royce in Prince George County and Volkswagen in Northern Virginia as evidence that the efforts are having an effect.

Miller noted that relationships take time to build. She said Virginia officials have worked with Rolls-Royce since the 1990s. The London-based company announced late last year that it would build an aeroengine facility in Prince George. That created 500 jobs.

For a list of international companies that are major employers in the region, go to fra-yes.org/demographics-employers.php.

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Date published: 1/20/2008