Vineyard video aims to attract attention
New video featuring vineyards and wineries of Northern Neck produced as marketing tool
Date published: 4/29/2008
By Rob Hedelt
SOME SAID they got into the winery business after carefully researching the business of growing grapes, making wine and struggling to make a profit.
Others at a special reception launching a video on "The Vineyards and Wineries of the Northern Neck" said their businesses grew out of hobbies.
One newcomer even "blamed" the jump into the wine business on a home kit purchased at Kmart, that grew from a basement operation to a garage-filling experiment to a full-fledged vineyard.
"I'm just surprised that so many people want to lose so much money these days," joked veteran Doug Flemer of Ingleside Vineyards, hosting the event for the video that highlights stops on the relatively new Northern Neck Wine Trail.
Flemer said that when his family got into the wine business in Westmoreland County's Oak Grove in 1980, there were eight wineries in Virginia.
"I think the latest count is 150 wineries in the state," he said. "And the number is still growing."
Flemer and Patty Long of the Northern Neck Tourism Council, which coordinated the making of the video, said they hope it will become an effective marketing tool.
Long, whose position was recently discontinued by the Tourism Council due to funding shortages, said the video on the vineyards and wineries grew from a different idea.
"Initially, we had talked about making a DVD that could be used to market the entire Northern Neck," Long said.
When it became clear that might be too much for one video, the Tourism Council and video producer Mark Huffman of Northumberland County, decided to split the subjects up.
One video includes museums and historic attractions, and has sold out all but a handful of its first run.
Huffman, who got his start in radio, said making a video featuring the interesting operations on the Northern Neck Wine Trail was a natural.
Included on the video are Athena Vineyards and Winery in Burgess, Belle Mount Vineyards in Warsaw, Ingleside Vineyards in Oak Grove, Oak Crest Vineyard and Winery in King George, Vault Field Vineyard in Kinsale and White Fences Vineyard and Winery in Irvington.
Also on the trail are Potomac Point Vineyard and Winery in Stafford and New Kent Winery.
Date published: 4/29/2008
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