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In tough times, FLS keeps faith in its future
Despite an unkind economy, The Free Lance-Star is positioning itself to meet the communication needs of the future
Date published: 2/18/2009 By Ed Jones THE NEWSPAPER While many other newspapers are losing circulation, our readership continues to grow. But the economy has not been kind. Like virtually all businesses, we're feeling the pinch. The irony is that the future should be bright for the communications industry. Indeed, you can make a good case that Americans have never needed a credible editor more than they Thanks to technological innovations, the average person is flooded with information--over the air, on portable communications devices, from the computer and, yes, on the printed page. But how do you make sense of it all? What edited summaries and reports can you depend on in an age of information overload? That's where good communications companies come into play. So how are we at The Free Lance-Star planning to meet those communications needs? Here are a few of our initiatives: A year from now, our new, state-of-the-art printing facility will be up and running. That new press will enhance the quality of our print product, while also giving us far more opportunities for color. Because the new press will be so fast, we will be able to print later news and get the paper to early-risers even earlier. When we do need to consolidate sections during times when advertising demand is lower than normal, we will do so in ways that preserve the key features that readers have come to enjoy. For example, our "it!" section for youth recently migrated from inside Weekender in the Thursday paper to the back of the Friday Life section. That saved us the cost of some newsprint, while preserving the core of our youth product. Selectively reducing the size of the paper in ways that will help us save on newsprint, while also preserving jobs, is also why you'll find the TV listings, advice columns and comics inside the Thursday Sports section. (Apparently this change has presented an interesting marital test for some readers, as spouses battle over who gets which section first.)
Date published: 2/18/2009
Please Please Please Update the FLS Web Site
(posted by
Einstein
, Feb. 18, 2009 11:49 am)
The days of "dead tree" editions of daily newspapers are numbered. Upgrade the FLS Web site --improve navigation; correct the horrible HTML; create a new home page(move the Obits from the most prominent space on the home page!!); fix broken links, improved the search function, etc.As to content, three words: keep it local! We do not need nor do we want to read about Pakistan, Somalia or North Korea in the FLS.
E-edition
(posted by
JohnHH3
, Feb. 18, 2009 10:14 am)
I'm also interested in the new e-edition. Currently, one of the magazines I read, went from a print to an all digital format. It uses a Zinio reader. However, I used to read the print edition from cover to cover, but now I just seem to scan the digital version. It would be nice to have an online search feature to find past information from The Free Lance-Star. Good luck in your new venture.
New E-Edition
(posted by
dmine45
, Feb. 18, 2009 5:22 am)
It's about time newspapers started selling an E-Edition. I'd like for it to be in Adobe PDF for myself for ease of use and following a standard. Note to Ed Jones - does the FLS know what kind of rates they'd offer on the E-Edition? Also, would there be a Sunday Only option? Just food for thought.
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