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Stafford business consultant Dan Smolen has written a book aimed at helping executives adjust to a green economy.
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Book says green is good business color
Local business executive recruiter focuses on 'green' economy, has book coming out
Date published: 3/17/2010

By RUSTY DENNEN

Dan Smolen suggests that many of today's up-and-coming executives might want to forgo the usual gray or blue power suit for a green one.

Smolen, an executive recruiter and business consultant who lives in Stafford County, says a budding global "green" economy--with more companies focusing on sustainability and corporate social responsibility--demands it.

"There's lots of discussion out there about green jobs, but absolutely nothing to speak to executives" who are running the companies or coming up the ranks, says Smolen, 49, a Connecticut native who moved to the Fredericksburg area in 1997.

Smolen has a self-published book coming out this spring, titled, "Tailoring the Green Suit: Empowering Yourself for an Executive Career in the New Green Economy," (AuthorHouse, $20).

He calls it a career development book for green-business professionals.

A graduate of Ithaca College in New York, Smolen worked for 12 years in direct marketing and executive recruiting. Along the way, he he immersed himself in local politics, public policy and the environment.

Three years ago, he changed direction. He had just stepped down as chairman of the Stafford County Democratic Committee.

"I thought at the time I had to make some changes" in his career focus, "to pivot into the green business arena that can touch any facet of the business world, but most obviously energy conservation, sustainability, corporate social responsibility."

And his ah-ha moment: While there's been lots of discussion about green jobs, "I saw that there was absolutely nothing out there to speak to executives" about how to prepare for--and excel--in a new business model, he said.

"I wrote the book for those people the idea behind it, to tailor yourself to take advantage of green business opportunities as they come."

President Obama's $787 billion federal stimulus package, for example, provides billions for green energy, energy savings improvements and sustainability projects.

Smolen says that money, enabled by the American Reinvestment and Recovery Act of 2009, is flowing to states and localities.

The George Washington Regional Commission, for example, recently announced it had received a $1 million grant from the state through the stimulus fund for energy-conservation projects here that will help nearly 200 homeowners and create jobs for local contractors.


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Dan Smolen is an executive recruiter and blogger who says green business will be a cornerstone of the new economy.

He says that while the down economy continues to hold back new initiatives, there are positive signs:

Federal stimulus funds, from the American Recovery and Reinvestment Act of 2009, are flowing to green businesses.

More traditional companies are embracing sustainability and corporate social responsibility, with a boost in career opportunities.

The U.S. Patent and Trademark Office is expected to put applications for green and clean technology on the fast track.

As a way to combat high unemployment, states may offer new business development funds for green technology and enterprises.

See the blog Sturdy Roots, sturdyroots.com



Date published: 3/17/2010



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"Green" business practices can be environmentally responsible and profitable. (posted by Ladyforchange , Mar. 18, 2010 11:50 am)    0 likes
Who else but conservatives could argue with such forward thinking, logical ideas?

Innovation Inspiration (posted by infizon , Mar. 17, 2010 4:39 pm)    0 likes
Yeah, then there were those who "poo-poo'd" the telephone, the combustion engine, and other "kool-aids" of their times. We have advanced in our medical technology, computer technology..but their is still the "death grip" on fossil fuels. Its cheap and plentiful...but its non renewable. It will run out some time.

who cares mustang2 (posted by Justice1 , Mar. 17, 2010 11:05 am)    0 likes
Its the kool-aide of the new millenium.....

His ah-ha moment (posted by Dharma41 , Mar. 17, 2010 9:26 am)    0 likes
is our ha-ha moment. What an idiot. LOL

What is missing in the green movement is a nod to (posted by mustang2 , Mar. 17, 2010 4:47 am)    0 likes
reality. "Green" dish washing detergent doesn't clean dishes. Exterior low Voc paint does not stick. High ethanol gas destroys small engine motors. Wind and solar energy is outrageously expensive and would bankrupt families and businesses. CFL lightbulbs have dangerous disposal problems. Environmentalists have a poor record for supporting sustainable energy and have come out against any and all new energy plants. They have also falsified data to achieve their goals which have become religious in nature.

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