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JENNIFER LaROCK
The Deal: JENNIFER LAROCK STEVENSON RIDGE

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REZA MARVASHTI/THE FREE LANCE-STAR
Visit the Photo Place
Date published: 2/7/2012


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By Craig Schulin

FAMILY: I live in Fredericksburg with my husband of 16 months, Michael LaRock, our yellow lab, Emmett, and three cats--"the ladies."

EDUCATION: I grew up here in Fredericksburg and went to Courtland High School. I graduated in 2003 from James Madison University with a BBA. I studied at the University of Salamanca, Spain, for a semester.

WHAT DID YOU WANT TO BE WHEN YOU GREW UP? There was never one thing I wanted to be. I wanted to be everything from a teacher to a choreographer to creative director in advertising.

CAREER HISTORY: After I graduated from college, I moved back to Fredericksburg to work for the other family business, Spear Builders. That is where I gained a lot of the knowledge and skills needed to run your own business. While working for Spear Builders, I started my own company, Ever-Dri Waterproofing, LLC in 2004 (residential waterproofing for new construction). Although it was a success, my heart wasn't in it. In the fall of '06, I moved to San Diego and worked in retail for a couple of years. Realizing the West Coast wasn't for me, I returned to Fredericksburg almost two years to the day later to start up Stevenson Ridge.

FIRST JOB: Hostess at Outback Steakhouse.

WORST JOB: Probably working in sales at a clothing store. I didn't like the competition for sales and waiting around for customers.

HOW DID YOU END UP OWNING STEVENSON RIDGE? Stevenson Ridge was a collaborative effort between my parents and me (we are business partners). The cottages on the property were built by Dan Spear, my stepdad, and we decided to open them up to the public as an inn. Event planning was a passion of mine, and therefore we incorporated special events into our operations. None of us had experience in hospitality, but we are constantly learning. I am confident that the love for what we do, coupled with hard work, will make this business successful.


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