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BY MICHAEL FELBERBAUM
AP Business Writer
RICHMOND--A beer created by the brewmaster at the Anheuser-Busch brewery in Williamsburg is part of a Budweiser limited-edition sampler pack this fall, the company announced Tuesday.
The beer named for the 23185 ZIP code was part of a promotion called "Project 12," in which brewmasters at 12 of its breweries created small-batch beers using yeast that is directly descended from the original Budweiser recipe from 1876. After being pared to six, consumer feedback this summer helped pick the three beers--from the Los Angeles, St. Louis and Williamsburg breweries--to be included in the sampler 12-pack that will be available nationwide at the end of October.
The Batch No. 23185 beer was developed during a couple of weeks in conjunction with brewmasters in Florida and Georgia, said Williamsburg brewmaster Daniel Westmoreland.
After a few different ideas, what ended up filling the bottles that will soon hit shelves is a light amber lager aged on wood from bourbon barrels and spiced with vanilla.
Peter Kraemer, a fifth-generation brewmaster who leads Anheuser-Busch's brewing operations in North America, said the project was an opportunity for the company's brewmasters to have "fun experimenting with new ingredients, flavors and brewing processes to bring beer lovers some new options inspired by our flagship beer."