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Date published: 2/4/2013
The Associated Press
NEW YORK--Sex sells. Babies sell even more. And advertisers are hoping animals will make you laugh all the way to their stores.
While the San Francisco 49ers and the Baltimore Ravens battled on the field during Super Bowl XLVII, marketers from Best Buy to M&M to Toyota competed against each other on advertising's biggest stage.
Here are some ad highlights through the fourth quarter:
BABIES, ANIMALS AND FAMILIES, OH MY
Hyundai's "Epic Playdate" spot right before kickoff showed a family partying with the band The Flaming Lips: wreaking havoc at a natural history museum, getting chased by bikers, going to a petting zoo and playing in a park.
"Make every day epic with the new seven-passenger Santa Fe," a voiceover states.
Audi's 60-second ad in the first quarter, with an ending voted on by viewers, shows a boy gaining confidence from driving his father's Audi to the prom, kissing the prom queen and getting decked by the prom king.
Toyota's ad stars actress Kaley Cuoco granting wishes to a family.
Budweiser's Clydedales made another appearance in an ad that shows a man and his horse reuniting after several years.
HUMOR IS KEY
Best Buy's 30-second ad in the first quarter starred Amy Poehler asking a Best Buy employee endless questions about electronics.
"Will this one read "50 Shades of Grey' to me in a sexy voice," Poehler asks about an e-book reader. When the staffer says no she asks, "Will you?"
M&M's showed its red spokescharacter singing Meatloaf's "I Would Do Anything For Love," and wooing beautiful women, but stopping short when they try to eat him.
Oreo's ad featured a showdown in a library between people fighting over whether the cookie or the cream is the best part of the cookie.
Doritos went for humor with its two user-created spots. Winners of the "Crash the Super Bowl" contest included one about a Doritos-crazy goat. Another showed a dad playing princess with his daughter to get Doritos.
Budweiser showed rival 49ers and Ravens fans each creating a voodoo doll for the other team with the help of a mysterious figure in a bar. "It's only weird if it doesn't work," reads the copy.
Taco Bell showed a group of seniors partying, getting tattoos, and eating its Doritos Locos Tacos