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Brides get big ideas from Pinterest. The image-sharing site has become a huge hit for those 25 to 34 years old.
Visit the Photo Place
BY Anica Wong
It should be known upfront that though I do have a boyfriend, I am nowhere near getting a ring, buying a dress and planning what I've been told will be the 'thee biggest day of my life.'
I have every intention of doing those things and honestly, the sooner the better (hint, hint to a certain someone). But while I won't go dress shopping before it's official, it won't stop me from looking and pinning--on Pinterest that is.
For anyone who has ever been on the image-sharing site, Pinterest seems like it was made for women planning weddings, whether they are getting married or not. According to Modea, a digital ad agency, 68 percent of Pinterest's users are female, and of those women, about 28 percent are in the age bracket of 25-34 years old.
What all of these numbers translate to are a lot of women who are in the "marrying" age with millions upon millions of photos of DIY centerpieces, perfect proposals and stunning dresses literally a click away.
How popular is Pinterest? According to a Pinterest spokesperson, "We don't have an official count for wedding-related boards, but it's safely in the order of tens of thousands, if not more."
The company doesn't share data related to pins, boards or categories. Instead, I turned to a company who interacts with Pinterest on a daily basis. Paper Moon Weddings is an online wedding magazine, one I'm guilty of following on Pinterest because their pins are prolific and suit my taste for a subdued and natural-feeling celebration.
Rebecca J. Hodges, the creative director, told me that Pinterest has changed their world because their ideas and photos can go viral in minutes at the sound of a pin. "Because of the creative generation coming behind us with technology at their fingertips, more and more crafters are sharing their ideas," she says.
What I was most interested in, though, was what type of weddings might be crafted out of Pinterest boards. If one was to look at the 100 pins on my "Wedding Partay" board, you would think I loved typography (which I do), want a wedding cake that is made to look like a tree (preferably an aspen) and am undecided on what my color scheme is going to be (too many choices).